We created this resource to give you a detailed, calm overview of how our partnership model works at Kong Casino. If you operate a website, social channel, or review platform in Belgium, this is the foundation for understanding the structure, the legal framework, and the process involved in joining our network.
The Method the Kong Casino Program Functions across Belgium
Belgium runs a rigorous licensing regime supervised by the Gaming Commission. Any partnership we maintain must comply fully with these national rules. This means our affiliate program is constructed on compliance-first principles, with defined restrictions on marketing language, bonus advertising, and responsible gaming messaging.
When you participate, you gain entry to a dedicated dashboard https://kongs.casino/fr-be/legal-and-affiliates/. From there, you can create tracking links, monitor clicks, registrations, and depositing player counts. We provide standardized creative materials that have already passed our internal compliance review, so you are not required to guess what is acceptable under Belgian law.
We disburse commissions based on a revenue share model. Each month, your account reflects a percentage of the net revenue generated by the players you directed. We do not offer cost-per-acquisition arrangements, as our focus remains on sustainable player value and long-term alignment of interests.
Revenue-Sharing Structure
Our standard revenue share is calculated on net gaming revenue from your referred players. This figure factors in player winnings, chargebacks, and applicable gaming taxes. We consider this transparent calculation method enables it easier for you to forecast your earnings realistically over time.
There is no negative carryover in our default agreement. If your referred players have a winning month, your balance simply resets to zero at the start of the following month. We implemented this feature so that a single big win does not weigh down your future commissions indefinitely.
Attribution and Assignment Window
We use a 30-day cookie window. If a potential player clicks your link and registers within that period, the referral assigns to your account. We also use a last-click attribution model, which signifies the most recent affiliate link clicked before registration obtains credit for the referral.
Our tracking system is verified regularly to guarantee accuracy. We log every click, impression, and registration event. In your dashboard, you can view a near real-time feed of activity, which helps you to adjust your content strategy quickly based on what is actually converting for your Belgian audience.
How to Join Our Affiliate Program
The application process is clear but thorough. We evaluate every prospective partner against our compliance standards before approval. This blocks unauthorized or inappropriate promotion of Kong Casino in the Belgian market and safeguards both your reputation and ours.
We start with a short online application form reachable from our legal and affiliates page. You will provide details about your platform, your typical audience demographics, and the promotional methods you intend to use. Be precise here, because incomplete applications are slower to handle.
After submission, our affiliate team checks the application, usually within five working days. We verify your website or channel for existing content, age-appropriate presentation, and conformity with Belgian compliance rules. If everything meets our criteria, we issue your unique affiliate account credentials by email.
- Fill out the online application form with accurate platform details and traffic source information.
- Await our compliance review, which typically takes up to five working days for Belgian applicants.
- Receive your unique affiliate ID, establish your dashboard, and begin using approved tracking links in your content.
What a Casino Affiliate Program Actually Is
An affiliate program is a business arrangement between our platform and an external publisher. You promote Kong Casino through specific tracking links, and we pay you a fee when your referred visitors take a specified action. It is a commission-based model rather than a fixed-fee advertising buy.
The basic principle relies on honest reporting. Every affiliate receives a unique identifier embedded in a URL. When a player clicks that link, a cookie is placed on their device. If that player later registers and deposits, our system assigns the activity to your account accurately.
We see this as a long-term collaboration. Our interest lies in attracting players who genuinely enjoy the platform, while your interest lies in recommending a product you can trust. The model works only when both sides respect the rules and the local regulatory environment.
What We Look For from Our Belgian Partners
We are particular about who promotes Kong Casino. Our preferred partner knows the Belgian gambling landscape and manages a platform that engages adults who are actively seeking online casino entertainment. We do not accept partners who use aggressive pop-up advertising or deceptive pre-sell pages.
We ask you to keep your content truthful and up to date. If we change a bonus structure or remove a game category, your reviews and landing pages should reflect that within a fair timeframe. Stale offers create confusion and can lead to compliance complaints from the Gaming Commission.
Regular communication is key for us. We provide an affiliate manager to every approved Belgian partner. This person can answer questions about promotional restrictions, provide performance feedback, and notify you to upcoming campaigns. You are by no means kept in the dark whether a piece of content will pass review.
Promotion Techniques We Allow
Content-based promotion is most effective and follows Belgian rules. Blog reviews, comparison guides, and objective game walkthroughs are all supported. These formats give you space to offer factual information while seamlessly integrating your affiliate links in a way that is beneficial for readers.
Online platform promotion is allowed assuming your channel targets an grown-up audience. Paid social ads need additional review, as platforms like Facebook enforce their own gambling ad limitations. We recommend consulting our compliance team before launching any paid campaign on Belgian audiences.
Banned Activities and Reasons for Termination
Spam email promotion is strictly prohibited, as is any endeavor to divert traffic through domain squatting, typosquatting, or malware-adjacent distribution. Breaches of these policies culminate in immediate account closure and forfeiture of unpaid commissions. Belgian anti-spam legislation is especially rigorous.
Brand bidding on “Kong Casino” or close misspellings in search engine advertising is not permitted without prior written consent. We uphold this to preserve organic brand traffic and to ensure a fair environment for all approved affiliates who invest in quality content.
- No unsolicited email campaigns targeting Belgian residents under any situation.
- No use of our brand name or deliberate misspellings in paid search campaigns without written consent.
- No cloaking, doorway pages, or other techniques intended to show different content to search engines than to human visitors.
Commission Conditions and Payment Schedule
Our commission model is built to be reliable even in a strictly regulated environment. We compute commissions on the 1st of each month for the prior calendar month. Account summaries become accessible in your dashboard right away after calculation, so you never wait for manual reports.
Payments are handled within 15 days of report generation. We provide bank transfers to Belgian IBAN accounts as the primary method. The minimum payment amount is set at €100, and if your accrued balance falls below that amount, we roll it forward to the next payment cycle automatically.
Our commission rate is tiered based on the number of new depositing players referred each month. As your referred player base grows, your payout rate increases across established tiers. This system encourages consistent, quality referrals rather than isolated surges in low-intent traffic.
- Commissions are determined on net gaming revenue after winnings, bonuses, and chargebacks are deducted.
- Settlement currency is euros, with no conversion fees charged for Belgian bank accounts.
- A minimum of €100 in confirmed commissions is required before a transfer is released each cycle.
Keeping a Enduring Partnership
A sustainable affiliate relationship depends on mutual respect and continuous visibility. We motivate partners to release regular, timely content rather than allowing links stay on stale pages. Fresh material aids not only your search rankings but also signals to us that you remain actively participating with the program.
We review all active affiliate accounts periodically. If your account records no clicks for six consecutive months, we may deactivate your links and ask for a check-in. This is not retaliatory; we simply aim to clarify whether you need updated creative assets or if your promotional focus has changed elsewhere.
The Belgian market progresses with regulatory updates, new game releases, and evolving player preferences. We share relevant news with our affiliate network through a monthly bulletin. Staying informed enables you adjust your content strategy and remain compliant as rules around advertising and player protection progress.
Should you decide to leave the program, you can terminate your account with 30 days’ notice. Commissions generated up to the closure date are disbursed in the next regular payment cycle, given they meet the minimum threshold. We view a clean, professional exit process is as vital as a smooth onboarding experience.
Legal Obligations for Belgian Affiliates
Operating as an affiliate in Belgium entails you must comply with several layers of rules. The Belgian Gaming Act lays the foundation, but additional rules from the Gaming Commission, advertising standards, and consumer protection laws also come into play. We require every partner to understand these before promoting Kong Casino.
You must clearly reveal your commercial relationship on every page or post that contains affiliate links. Belgian consumer law demands that advertising be recognizable as such. A simple statement like “We earn a commission when you register through our links” located near the content meets this requirement in most cases.
You are also prohibited from targeting individuals under 21. All your content must be created for an adult audience, and you should take reasonable steps to avoid appealing to minors. We provide age-gate prompts in our own journey, but your promotional context must also account for this restriction.
Limitations on Advertising Content
Belgian regulations ban misleading claims about winning probabilities or suggesting that gambling resolves financial problems. Your copy must not pledge guaranteed wins, risk-free betting, or depict gambling as an employment alternative. All bonus terms must be presented with the key conditions visible and not buried in fine print.
You also cannot use images of minors, celebrities who look to be under 25, or any visual elements that minimize excessive play. We supply a compliance-reviewed media kit, but any self-created content you use must still meet the same high standards we maintain in our own marketing.
Messages on Responsible Gambling
Every affiliate page that features Kong Casino must include a visible reference to responsible gaming resources. In Belgium, this typically involves linking to the official “Stop op tijd” campaign or the Gaming Commission’s self-exclusion information. We ask you to position this within a dedicated section, not hidden in a footer.
We also demand you to avoid terms like “safe bet” or “no risk.” Gambling inherently carries risk, and Belgian law stipulates that this be clear. The tone you adopt should be factual, not euphoric, and your audience must be alerted that help is available if their play becomes problematic.
Data Privacy and the Affiliate Partnership
The General Data Protection Regulation covers everything we do with our Belgian partners. As an affiliate, you serve as a distinct data controller for the information you obtain on your own platform. We serve as a controller for the player data we process once a user signs up at Kong Casino.
We do not disclose personally identifiable player data with affiliates. Your dashboard shows anonymized statistics—you view that a player signed up and deposited on a certain date, but you do not get their name, email, or payment details. This division upholds player privacy and conforms to the GDPR guideline of data minimization.
You must have your own transparent privacy policy on your platform that explains how you handle cookies, tracking, and any personal data you collect. It should also indicate that your site includes affiliate links pointing to third-party gambling services. Belgian supervisory authorities demand this transparency from all commercial websites.
Resources Provided for Certified Affiliates
Once approved, you gain access to our internal affiliate resource library. This features banners, text links, game screenshots, and compliance-approved text snippets in Dutch and French. We dedicate effort to these materials so you spend less time making assets and more time connecting with your audience.
We also deliver monthly performance insights that go beyond raw numbers. You obtain data on which game categories your referred players prefer, average deposit values, and retention trends. This intelligence enables you customize your content to what actually appeals to Belgian players you bring to Kong Casino.
Our team preserves an open line through a dedicated email address and periodic webinars. These sessions cover practical topics like seasonal campaign planning, adapting to Belgian regulatory updates, and improving your content layout for higher click-through rates without employing aggressive tactics.
- Approved media kit with banners and text links ready for Dutch and French language audiences.
- Monthly webinars focused on compliance updates, seasonal promotions, and performance optimization tips.
- Dedicated affiliate manager tasked to answer questions and pre-review your promotional materials.
We developed the entire program so that a diligent Belgian partner can operate securely within the legal framework while building a revenue stream that recognizes genuine influence. The documentation you need is accessible from the moment your account activates, and we continuously enhance our resources based on partner feedback.
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